Business Challenges
Our client hosted their marketing database with a third-party marketing service provider. They used Adobe Campaign for campaign management and Tableau for data visualization. There were nagging performance issues that impacted execution of planned campaigns.
A decision was taken to migrate the marketing database to a private IT infrastructure with an on-premises Adobe Campaign solution.
Solution
We implemented the on-premises Adobe Campaign solution and also integrated Tableau for reporting and analysis. The project was independently handled by our architects, while our business practitioners supported the in-house marketing team in developing complex business workflows.
Knowledge transfer of customized workflow templates was provided to enable the marketing team to operate independently. Our Tableau experts assisted in the integration of the new database and developed customized reports for day-to-day marketing activities.