Business Requirement
A solution that connects local restaurants and diners through a unified mobile platform.
For Diners
- Gamified experience to promote user engagement
- Find nearby restaurants and view offers
For Restaurants
- Showcase and manage business offerings
- Increase footfall on slow days
- Dynamic pricing
- Get actionable insights on sales
QBurst Solution
The gamified mobile application enables users to spin a wheel and win discounts at participating restaurants in the neighborhood. The Optimal Discount Computation Algorithm determines optimal discounts based on factors such as app usage, day of week, time of day, weather conditions, and restaurant performance. The application integrates popular application such as Uber and Maps to help users commute and navigate to the restaurants.
Merchants benefit from the application’s advertising platform by announcing promotions and offers to attract customers on slow days. The advanced analytics engine enables merchants to analyze aspects such as footfall, spend patterns, and time/duration of visit.
Elastic load balancer in the backend distributes the load between API servers for seamless performance while auto scaling ensures app availability at all times. MongoDB replica sets created with primary and secondary servers ensure redundancy and high availability of data.
End Result
The application has achieved phenomenal growth since launch.
- From 100+ users at the time of launch to 250K+ users in 18 months
- From 8 restaurants to 1500+ restaurants in 18 months
- From one city to 16 cities in 18 months
- 25% MAU (Monthly Active Users)