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Smarter Solutions For Retail: Analyzing Customer-Product Interactions

Client

The client is a leading retail chain with more than 300 stores across the United States of America.

Industry

Retail

Offering

Analyzed customer-product interactions and leveraged product-specific advertisements to improve customer experience. We proposed an in-store analytics solution, integrated with Bluetooth Low Energy (BLE) sensors, to identify patterns in customer-product interactions. The solution enables the client to conduct dwell time analysis and display advertisements at point of interest.

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