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Umbraco CMS Implementation for a Leading Optician

Project Overview

The project involved developing a new website for a leading optician in the UK. Umbraco, an open source Content Management System (CMS) was used to develop the website. With better flexibility and control over content, the website attracted more customers over a short period of time. The website also facilitates online appointment booking and features an eCommerce section to promote online sales.

Business Requirement

  • A CMS that is fast, flexible, secure, and easy to use
  • An online appointment booking system integrated with the eCommerce platform and Business Management System (BMS)
  • Search Engine Optimization (SEO) to increase qualified traffic

QBurst Solution

QBurst redesigned the website in collaboration with an SEO marketing agency and a UI design firm. Using Umbraco CMS as the core solution, we revamped the client’s website to include an appointment booking system, blog, as well as various sections for branches, products, jobs, and franchises.

We implemented multi-level access for administrators and branch staff to streamline and simplify content management. The appointment booking system was integrated with their inventory management using APIs of their BMS. Magento was used to build the eCommerce portal and the entire inventory of products integrated with their BMS.

Business Benefits

  • Full control over site content
  • Improved site performance and user experience
  • Increased efficiency in booking and inventory management
  • Easier management of homepage promotions
  • Reduced developer dependency for adding new content sections
  • Cost savings as no licence fee was required

Client Profile

Our client is a UK-based opticians that delivers quality eye care through personalized service and specialized staff. The company employs GOC-registered optometrists and offers the latest technologies from the world’s leading manufacturers of designer and non-designer glasses.

Key Features

  • Appointment booking system with personalized user dashboard
  • Session sharing with eCommerce portal
  • Branch management; manage brands available in store
  • Multi-level content management with content scheduling and version control
  • Newsfeeds section integrated with blog and social media
  • Brand page integration
  • Email automation; customer review and feedback
  • Google Maps integration and store locator
  • Offers, promotions, and newsletter subscription


  • Umbraco
  • jQuery
  • PrototypeJS plugins
  • Web APIs
  • MS SQL