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Google Analytics 4
Migration

Upgrade now to future-proof your analytics.

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Google Analytics 4 Migration
Roadmap of GA4 Migration Service

GA4 Migration Service

Need assistance with migrating to Google Analytics 4 (GA4)?

Let us conduct an analysis of your existing analytics setup.

We shall prepare a migration plan and implement GA4 according to this roadmap. If needed, we can continue to maintain your analytics account even after the migration.

Why migrate to GA4

Why Migrate to GA4

The sunset date for Universal Analytics is July 1, 2023. After this date, UA will not collect any new data.

For uninterrupted tracking, you will need to switch to Google Analytics 4 before the UA sunset date.

Migration to GA4: Our Approach

GA4 Approach diagram

Requirements Analysis

  • Review current analytics set up
  • Study the analytics account structure including number of properties and views.
  • Check property settings such as user management, filters applied, alerts, and referral tracking.
  • Run a detailed audit on the account to identify gaps in data collection.
  • Prepare customized GA4 migration plan
  • Add events, parameters, and data layer configurations to be mapped and migrated.
  • Include new analytics tracking requirements.

GA4 Implementation

  • Create GA4 properties and configure property settings.
  • Set up events including data layer and eCommerce events.
  • Configure necessary reports including exploration reports.

Custom Reports

  • Build reporting dashboards of your choice using Google Data Studio.

Post-Live Support

  • Train and support your business team members.
  • Manage and maintain your analytics account.
Requirements Analysis
  • Review current analytics set up
  • Study the analytics account structure including number of properties and views.
  • Check property settings such as user management, filters applied, alerts, and referral tracking.
  • Run a detailed audit on the account to identify gaps in data collection.
  • Prepare customized GA4 migration plan
  • Add events, parameters, and data layer configurations to be mapped and migrated.
  • Include new analytics tracking requirements.
GA4 Implementation
  • Create GA4 properties and configure property settings.
  • Set up events including data layer and eCommerce events.
  • Configure necessary reports including exploration reports.
Custom Reports
  • Build reporting dashboards of your choice using Google Data Studio.
Post-Live Support
  • Train and support your business team members.
  • Manage and maintain your analytics account.

Experience the Power of Google Analytics 4

Take your data analysis to the next level with GA4, the latest version of Google Analytics that succeeds Universal Analytics. GA4 is the future of Google Analytics, and businesses that do not switch to it risk being left behind in terms of technological advancements and features.

What Sets GA4 Apart

  • Improved data accuracy and insights compared to Universal Analytics
  • Robust cross-device tracking capabilities
  • Advanced machine learning capabilities for analyzing data and generating insights
  • Deeper integration with other Google tools such as Google Ads and BigQuery
  • More flexibility in preparing customized reports
  • Next-level data privacy and security features
  • A more user-friendly interface for effortless navigation
  • More granular tracking of events and user properties

Get a Head Start:
Migrate to GA4 Today

The sooner you migrate to GA4, the better. You will have more historical data and insights in your GA4 account.

Let us help you upgrade to the latest version of Google Analytics.

GA4 Migration Consultation

Please accept the terms to proceed.

We will never sell or rent your email address to anyone.

Thank you for submitting your request.

We will get back to you shortly.

Why Choose QBurst as
Your GA4 Migration Partner

GA4 Migration Partner diagram
  • Expertise across leading analytics solutions
  • Certified team of analytics professionals
  • Experienced in all facets of digital marketing
  • Strong industry reputation and extensive client base
  • Customized services tailored to your specific business needs
  • Assured quality and timely delivery

Frequently Asked Questions

Is upgrading to GA4 mandatory?

GA4 is the next version of Universal Analytics. To continue tracking, you need to migrate from UA to GA4.

Will my Google Analytics account be automatically upgraded to GA4?

Yes. If you don't opt out, Google will automatically create new GA4 properties for you based on your current Universal Analytics properties. Some basic settings such as conversion events, Google Ads links, and website tags will be copied over. However, this may not cover all your business’ measurement needs.

A customized GA4 setup can ensure accurate and complete tracking tailored to your specific requirements. We recommend that you seek the help of an experienced analytics team for a seamless and comprehensive migration.

How much time will it take to customize my GA4 setup?

Effort involved in customizing GA4 depends on the complexity of your current analytics setup. We will conduct an analytics audit to determine the scope of work and provide you with an estimate of the time and cost involved.

Will I lose my data in UA after the migration?

After the UA sunset date, the data in your Universal Analytics properties will be available for a few more months. It is recommended that you export the historical reports during this time.

Will the GA4 migration impact my Google Ads campaigns?

If your Google Ads conversions have been set up using Google Analytics goals, then in order to continue collecting data on your Google Ads conversions, you will need to update your existing Google Analytics goals to GA4 conversions.

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