Responsibilities

• Design, implement, and support Marketing Automation platforms including HubSpot
• Build and execute customer journeys and omnichannel campaigns (Email, Push, In-app, SMS)
• Translate business requirements into automation workflows and journey logic
• Configure segmentation, personalization, event-based triggers, and contact properties
• Set up, test, schedule, monitor, and optimize campaigns
• Perform QA, proofing, and troubleshoot delivery or data flow issues
• Support integrations using HubSpot APIs, webhooks, and basic REST concepts
• Manage CSV imports/exports, subscription preferences, and contact updates
• Maintain email templates, modules, workflows, and dynamic content
• Collaborate with marketing, analytics, sales, and technical teams
• Monitor campaign performance and document platform processes

Requirements

• 3–8 years of experience in Marketing Automation or Customer Engagement platforms
• Minimum 2+ years of hands-on experience with HubSpot (mandatory)
• Experience with tools such as Marketo, Braze, or other MA platforms (preferred)
• Working knowledge of HTML and SQL for scripting and troubleshooting
• Basic experience with HubSpot APIs (REST APIs, webhooks)
• Experience in building and optimizing lead nurturing programs
• Familiarity with segmentation logic, personalization tokens, and workflow management
• Exposure to JavaScript, JSON, Postman, or reporting tools (Looker Studio / Power BI) is an advantage
• Strong organizational, communication, and time management skills
• Willingness to work in multiple shifts