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Data Visualization
Consulting Services
Transform large and complex datasets into easy-to-understand visuals that can help you make informed marketing decisions.
Actionable Insights for
Better Marketing
Marketing platforms and tools generate a lot of data on a daily basis. As you ramp up your marketing activities, the amount of data generated also increases. Sifting through the ever-increasing volumes of marketing data to figure out what will work and will not can be exhausting.
Converting the humongous marketing data into meaningful visuals, such as charts and interactive graphics, will make it easier for you to consume the information and make informed business decisions faster. It will give you a better understanding of your customers, allowing you to quickly respond to their needs and improve the overall customer experience.
Aggregating all your marketing-related data in one place for a single performance view will help you find ways to improve your marketing ROI and discover opportunities for growth. You can identify the campaigns that worked best, find ways to make marketing operations more efficient, understand company performance and trends, do accurate forecasting, and more. In short, you can create more value from your data.
Why Visualize Your Data?
- Discover trends and patterns in data
- Make informed decisions based on facts
- Develop marketing strategies faster
- Identify newer ways to reach customers
- Identify bottlenecks and challenges
- Create more engaging content for users
- Communicate effectively with stakeholders and customers
Platform Expertise
In order to make the visualization process smooth and achieve the best results, reliable data visualization tools are essential. We will help you leverage industry-leading solutions to unearth the hidden potential of your marketing data and use it to your advantage.
How We Help Marketers
We can help you monitor and evaluate your marketing performance by converting data across multiple marketing platforms into analysis-friendly and visually appealing marketing dashboards or reports. You can see how your marketing campaigns are performing in real-time and make informed decisions faster, based on what your data is telling you.
KPI Identification
Identifying marketing KPIs most relevant to your business
Dashboard Development
Building customized marketing dashboards and reports
Measure and Track
Your Key Metrics
We work closely with you to determine the KPIs that are relevant to your business. We can configure KPIs to measure overall marketing performance or performance of a specific marketing activity or campaign as desired. Some of the commonly tracked metrics include:
- Customer Lifetime Value (LTV)
- Cost per Acquisition (CPA)
- Customer Acquisition Cost (CAC)
- Return on Investment (ROI)
- Marketing Qualified Leads (MQLs)
- Revenue
Build Marketing Dashboards of Your Choice
You can track your key marketing metrics and KPIs on any dashboard of your choice. Our custom-built dashboards and reports will help you identify trends and patterns in your data and comprehend the information quickly and efficiently.
Marketing Performance
Dashboards
Dashboards
Get visibility into overall marketing performance
Web Analytics
Dashboards
Dashboards
Track website performance in real-time
Mobile Analytics
Dashboard
Dashboard
Measure effectiveness of mobile marketing
Paid Ads/PPC
Dashboards
Dashboards
Monitor performance of PPC campaigns
Email Marketing
Dashboards
Dashboards
Track success of email marketing campaigns
Custom
Dashboards
Dashboards
Create dashboards customized for your specific needs
Marketing Performance
Dashboards
Dashboards
Get visibility into overall marketing performance
Web Analytics
Dashboards
Dashboards
Track website performance in real-time
Mobile Analytics
Dashboard
Dashboard
Monitor performance of PPC campaigns
Email Marketing
Dashboards
Dashboards
Track success of email marketing campaigns
Custom
Dashboards
Dashboards
Create dashboards customized for your specific needs
Our Approach to Data Visualization
Data Discovery
Understanding your business is our first and most important step. We work with you to get a high-level understanding about your business and learn about your marketing goals. All possible data sources and repositories applicable to the desired analysis are identified. Specific questions to be answered by the data analysis as well as the KPIs that matter most are also defined in this step.
Data Collection
After all required data sources have been identified, our data engineers get to work gathering data from the disparate sources in order to combine them into a single dataset. From wherever it is stored, whether on-premises or cloud servers, data relevant to the analysis is collected for processing.
Data Cleaning
Errors and discrepancies in the collected data can make it difficult to use. We check for missing values, inaccuracies, and other possible errors in the data and cleanse it to enable accurate analysis and effective visualization. Missing, duplicate, null, and out-of-range values, or even white spaces in data could lead to erroneous visuals with anomalies in it.
Data Transformation
After cleansing, we structure and organize the data in order to meet analysis requirements and make it accessible for tools. We also transform the data into a suitable and consistent format that makes it usable and easier to work with. It typically involves creation of new fields or columns that store aggregate values and removal of outlier values.
Data Enrichment
We help to further enhance and improve the quality of your data by adding relevant information to it from other internal or external sources. Depending on your specific business goals, we enrich the data using demographic, geographic, or behavioral data. Data enrichment gives you a more panoramic view of your customers, enabling better personalization.
Data Science for Predictive Intelligence: Our data science experts apply modern statistical modeling and machine learning algorithms on huge and complex datasets to predict customer behaviors, events, or outcomes.
Dashboard Setup
With all the required data in place, we proceed to create dashboards and reports that provide visibility into your digital marketing performance. We create visuals that help you to easily analyze performance and answer questions, enabling you to make accurate decisions. Depending on the kind of data available, the findings that need to be conveyed, and the users, we use different techniques to present data.
Optimization
After the dashboard is set up, our team of analysts carefully monitor data integrations and end points to ensure the presented data is accurate. As your goals change or marketing strategies evolve, your dashboards may need to be updated to display newer KPIs and additional insights. We can make enhancements or add new features and functionalities to your dashboards as your needs demand.
Data Discovery
Understanding your business is our first and most important step. We work with you to get a high-level understanding about your business and learn about your marketing goals. All possible data sources and repositories applicable to the desired analysis are identified. Specific questions to be answered by the data analysis as well as the KPIs that matter most are also defined in this step.
Data Collection
After all required data sources have been identified, our data engineers get to work gathering data from the disparate sources in order to combine them into a single dataset. From wherever it is stored, whether on-premises or cloud servers, data relevant to the analysis is collected for processing.
Data Cleaning
Errors and discrepancies in the collected data can make it difficult to use. We check for missing values, inaccuracies, and other possible errors in the data and cleanse it to enable accurate analysis and effective visualization. Missing, duplicate, null, and out-of-range values, or even white spaces in data could lead to erroneous visuals with anomalies in it.
Data Transformation
After cleansing, we structure and organize the data in order to meet analysis requirements and make it accessible for tools. We also transform the data into a suitable and consistent format that makes it usable and easier to work with. It typically involves creation of new fields or columns that store aggregate values and removal of outlier values.
Data Enrichment
We help to further enhance and improve the quality of your data by adding relevant information to it from other internal or external sources. Depending on your specific business goals, we enrich the data using demographic, geographic, or behavioral data. Data enrichment gives you a more panoramic view of your customers, enabling better personalization.
Data Science for Predictive Intelligence: Our data science experts apply modern statistical modeling and machine learning algorithms on huge and complex datasets to predict customer behaviors, events, or outcomes.
Dashboard Setup
With all the required data in place, we proceed to create dashboards and reports that provide visibility into your digital marketing performance. We create visuals that help you to easily analyze performance and answer questions, enabling you to make accurate decisions. Depending on the kind of data available, the findings that need to be conveyed, and the users, we use different techniques to present data.
Optimization
After the dashboard is set up, our team of analysts carefully monitor data integrations and end points to ensure the presented data is accurate. As your goals change or marketing strategies evolve, your dashboards may need to be updated to display newer KPIs and additional insights. We can make enhancements or add new features and functionalities to your dashboards as your needs demand.