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AI-Powered Marketing Automation

Client

QBurst leverages its AI and Machine Learning capabilities to develop a highly-intelligent and self-learning marketing automation platform that ensures high engagement rates and quality leads to businesses.

Industry

Technology

Offering

CrossChannel is an AI-powered marketing management platform developed by QBurst for mid-sized and enterprise customers. It can easily integrate with marketing automation tools such as Salesforce Marketing Cloud, Adobe Campaign, HubSpot, or any custom-built solution.

CrossChannel focuses on messaging applications for businesses. It acts as a flexible solution that helps integrate messaging platforms such as WhatsApp, LINE, WeChat, and Viber with any marketing automation platform. Marketers can personalize their campaigns using CrossChannel to ensure high engagement rates and improve customer satisfaction.

CrossChannel utilizes AI and Machine Learning algorithms and it is one of the major highlights of the platform. It not only minimizes manual effort, but also helps analyze large volumes of data to identify patterns and trends, predict customer behavior, and make decisions in real time. CrossChannel functions as a stand-alone marketing automation platform to meet specific business requirements.

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Business Requirement

QBurst manages marketing campaigns for many industry leaders using automation platforms such as Adobe Campaign and SFMC. To manage a growing customer base, there was a need for an integrated platform that could import data from various external sources with additional capabilities to integrate multiple marketing automation platforms. The solution should be flexible to run on any cloud platform and integrate with multiple authentication services such as Google and Salesforce. It should also be a one-stop solution for various marketing campaigns with easy management and minimal human involvement.

QBurst Solution

CrossChannel is built on algorithms that are capable of producing logical and practical solutions to complex marketing problems. Apart from automating repetitive tasks, it processes information from various data sources to interpret, learn and adapt to new market environments, and help businesses engage with their customers in the most effective way.

Business Benefits

  • Large-scale personalization
  • Real-time AI-based analysis
  • Accurate reporting
  • Highly flexible and scalable
  • Seamless integration with multiple messaging platforms and marketing solutions
  • Cloud-portable solution that can run on any cloud platform
  • Multiple authentication possibilities

Key Features

  • Content Creation and Delivery
  • Template Recommendation
  • Trend Analysis
  • Intelligent Targeting
  • Cross Channeling
  • Conversational Commerce
  • Campaign Effectiveness and User Sentiments

Technologies

  • Node.js
  • ReactJS
  • Azure (SQL Server, Function, Event Hub, Table Storage, Redis)
  • Marketing automation tools (SFMC, Adobe Campaign)

Business Requirement

QBurst manages marketing campaigns for many industry leaders using automation platforms such as Adobe Campaign and SFMC. To manage a growing customer base, there was a need for an integrated platform that could import data from various external sources with additional capabilities to integrate multiple marketing automation platforms. The solution should be flexible to run on any cloud platform and integrate with multiple authentication services such as Google and Salesforce. It should also be a one-stop solution for various marketing campaigns with easy management and minimal human involvement.

QBurst Solution

CrossChannel is built on algorithms that are capable of producing logical and practical solutions to complex marketing problems. Apart from automating repetitive tasks, it processes information from various data sources to interpret, learn and adapt to new market environments, and help businesses engage with their customers in the most effective way.

Business Benefits

  • Large-scale personalization
  • Real-time AI-based analysis
  • Accurate reporting
  • Highly flexible and scalable
  • Seamless integration with multiple messaging platforms and marketing solutions
  • Cloud-portable solution that can run on any cloud platform
  • Multiple authentication possibilities

Key Features

  • Content Creation and Delivery
  • Template Recommendation
  • Trend Analysis
  • Intelligent Targeting
  • Cross Channeling
  • Conversational Commerce
  • Campaign Effectiveness and User Sentiments

Technologies

  • Node.js
  • ReactJS
  • Azure (SQL Server, Function, Event Hub, Table Storage, Redis)
  • Marketing automation tools (SFMC, Adobe Campaign)
Intelligent Marketing

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