Business Requirement
The client wanted to develop a custom white-labeled application for their newly acquired business line. The application would be hosted on Azure/GCP compatible with Salesforce Marketing Cloud and other marketing automation platforms.
- Take advantage of the evolving success of LINE's official accounts
- Leverage additional functionality of LINE that is not currently supported by Salesforce Marketing Cloud:
- Flex messages
- Rich menu
- Performance tracking
QBurst Solution
The custom application is designed to provide an easy-to-use platform to create flex messages and rich menus for LINE application integration. Customizable templates are utilized to showcase products, promotions, discounts, and events. The key features of the solution are as follows:
- Flex message
- Rich menu
- Integration with Salesforce Marketing Cloud
- Journey Builder
- Image map
- Text messages
- Message group
- Performance tracking
Benefits
Easy-to-use platform
The solution makes it easier to create and manage marketing campaigns, without requiring any technical expertise.
Easy integration with marketing solutions
The custom application is designed to integrate easily with other marketing solutions like Adobe Campaign. This flexibility allows the client to choose the marketing solution that best fits their needs.
Cloud hosting
The application is hosted on Azure cloud/GCP, ensuring that it is scalable, secure, and reliable. This helps avoid the costs and headaches associated with hosting and maintaining their servers.
Performance tracking
The solution enables the client to track performance of campaigns using unique shortened URLs with parameters for flex messages, and by tracking interactions in aggregate for rich menus. This data is logged in Salesforce Marketing Cloud Data Extension and can be used to generate useful reports to help optimize campaigns.
