QBurst partnered with a Japanese client to design and deliver an emotionally resonant digital platform that turns store employees into discoverable style influencers, linking staff lookbooks directly to measurable e-commerce revenue across Japan.
The client is one of Japan's premier fashion and lifestyle retailers, operating over 1,500 stores and managing a portfolio of popular brands encompassing more than 2,600 SKUs.
The client lacked a structured, scalable mechanism to measure influencer marketing ROI and channel the authentic style authority of its thousands of in-store employees beyond physical shop walls into digital channels.
QBurst built a two-sided social commerce platform and scalable Figma design system to monetize staff-led style advocacy.
This retail giant is a cornerstone of the global fashion industry. With a massive physical footprint and a digital presence serving over 20 million users, the client focuses on delivering trend-setting apparel through a seamless blend of in-store expertise and online convenience.
The retailer’s digital presence needed to bridge the gap between physical retail staff advocacy and measurable e-commerce performance.
We executed a research-led product design engagement centered on emotional connection and unified design architecture in Figma.
Client Profile
Challenges
Solution
Technical Highlights
Impact
