In a conversation with ET CIO, QBurst CEO Arun ‘Rak’ Ramchandran outlines how QBurst is positioning itself for the next phase of digital engineering.

At the center of this shift is QBurst’s 5x5x5 growth framework, which targets expansion across five geographies, five industry verticals, and five solution areas, alongside the company’s new brand positioning: High AI-Q. The concept combines strong client empathy, technical depth, and AI-native delivery. It underpins QBurst’s strategic focus across talent development, internal tools, service delivery, and industry solutions, and is shaping newer offerings such as Managed Agents.

Rak also explains how enterprise expectations around AI are evolving. As Agentic AI becomes mainstream, CIO priorities are shifting away from model selection toward governance, measurable outcomes, and scalable operating models. Within QBurst, this has translated into AI agents supporting functions such as HR and finance, as well as AI-driven acceleration across testing, coding, and engineering workflows.

Looking ahead, Rak sees mid-sized firms like QBurst uniquely positioned to compete with larger IT players through agility and customer focus as AI reshapes the services landscape. With increased investment planned in data, AI, and cloud, and a sharper focus on outcome-led delivery in key markets including North America and Japan, QBurst is positioning itself for sustained, AI-powered growth.