MoEngage and QBurst Partner to Close the Gap Between AI Engagement Platforms and Enterprise Execution

QBurst, a design-led digital engineering company powered by High AI-Q™, today announced a strategic global partnership with MoEngage, an Agentic Customer Engagement Platform, to help enterprise brands bridge the growing gap between AI technology adoption and measurable marketing outcomes.

This partnership comes at a critical juncture for brands navigating the shift toward generative search and AI-driven discovery (AEO/GEO). Despite rising investments in intelligent marketing software, legacy silos and disconnected platforms continue to impede execution and clarity in attribution. Maximizing platform performance in this environment requires specialized data architectures and search-optimization expertise that go beyond software. 

The partnership directly addresses these requirements by pairing MoEngage, which enables brands to build 1:1 experiences across web, mobile, email, social, and messaging channels from one platform, with QBurst’s deep engineering capabilities across custom martech integrations, search optimization, paid programmatic media, and custom analytics. MoEngage covers analytics and segmentation, journey orchestration, transactional messaging, and AI-powered personalization. 

This combined capability delivers three distinct growth drivers for enterprise clients:

1. Lifetime Value Optimization: Consolidate online, offline, and warehouse data into unified 360-degree customer profiles to power predictive churn modeling and lifetime value (LTV) mapping.
2. Omnichannel Orchestration: Replace manual campaign operations with AI-guided journey orchestration across Email, Push, SMS, WhatsApp, and In-App messaging, enabling marketing teams to deploy hyper-personalized campaigns in hours rather than weeks.
3. Acquisition & Attribution: Extend brand visibility into AI-driven search engines while establishing transparent Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) frameworks to validate marketing spend.

"AI is redefining how brands engage with customers, but technology alone isn't enough. Organizations need the right strategy, implementation expertise, and data foundation to turn it into measurable outcomes. Our partnership with MoEngage provides the complete operational framework enterprise leaders need to transform customer data into long-term brand equity," stated Sriram Gopalakrishnan, COO of QBurst.

"We're excited to partner with QBurst to help enterprises turn customer data into meaningful, AI-powered engagement at scale," said Sanjay Kupae, VP of Partnerships at MoEngage. "Together, we're empowering organizations to build stronger customer relationships in an increasingly AI-first world."

To support continuous enterprise adoption, the partnership provides an end-to-end operational model spanning initial martech strategy to full-scale campaign management. Enterprise clients gain immediate access to a dedicated delivery practice of certified specialists who manage everything from legacy platform migrations to ongoing solution integration, campaign execution, and performance optimization.

About MoEngage

MoEngage is an Agentic Customer Engagement Platform trusted by over 1,350 global consumer brands, including Flipkart, Domino’s, Loblaws, Kayak, SoundCloud, and Deutsche Telekom. The platform combines deep customer analytics, agentic marketing workflows through its Merlin AI Agents, and omnichannel orchestration across messaging and surfaces, helping marketing and product teams deliver experiences that feel personal at any scale. MoEngage operates globally with 15 offices across North America, EMEA, and Asia. Learn more at moengage.com.

About QBurst 

QBurst is a design-led digital engineering company powered by High AI-Q™, delivering the intelligence, experiences, and solutions enterprises need to evolve at scale and accelerate speed-to-value. Combining agility with technical depth and a differentiated delivery model, QBurst drives digital transformations for clients across major industries such as Retail, Realty, Healthcare, High-Tech, Manufacturing, and Hospitality. Backed by Multiples Alternate Asset Management, the company is headquartered in Palo Alto, California. It maintains a global footprint across 21 cities in 11 countries spanning critical geographies, including Japan, the USA, the Middle East, and South Africa. QBurst employs a diverse workforce of over 3,200 professionals.