QBurst has been included in two separate IDC Market Glance reports. We believe this inclusion highlights the company's influence across both Digital Engineering and retail loyalty technology ecosystems.

In the IDC Market Glance: Digital Engineering and Operational Technology Services, 4Q25, QBurst is included in the Digital Engineering and Operational Technology (DEOT) services market. We believe this inclusion underscores QBurst’s expertise in helping organizations bridge the gap between digital systems and physical operations, key to smart infrastructure projects.

“We believe IDC Market Glance’s inclusion validates QBurst’s success in bridging the gap between digital innovation and operational layers. By harmonizing Data, AI, and IoT, we believe we are empowering enterprises to move beyond siloed systems toward a unified, software-defined future that drives real-time operational excellence,” said Sajith Devarajan, Head of Technology at QBurst.

Separately, in the IDC Market Glance: Loyalty in Retail, 2Q26, QBurst is included under the commerce and payment-integrated loyalty platforms category. The report noted, “Retail loyalty platforms are evolving into a core customer experience (CX) infrastructure, spanning enterprise loyalty commerce, specialty engines, commerce and payment-integrated capabilities, immersive gamification, and operational enablement.” .

Commenting on this inclusion, Sumesan Kala, Director, Retail at QBurst, said,
“We believe being included in the commerce and payment-integrated loyalty and immersive, game-driven loyalty segments reflects QBurst’s strength in helping retailers create seamless, rewards-driven experiences that inspire repeat customer engagement.”

As businesses look to consolidate their vendor ecosystems, we believe QBurst’s presence in these diverse IDC Market Glance landscapes confirms its status as a robust partner for end-to-end digital transformation.

About QBurst

QBurst is a design-led digital engineering company powered by High AI-Q™, delivering the intelligence, experiences, and solutions enterprises need to evolve at scale and accelerate speed-to-value. Combining agility with technical depth and a differentiated delivery model, QBurst drives digital transformations for clients across major industries such as Retail, Realty, Healthcare, High-Tech, Manufacturing, and Hospitality.

Backed by Multiples Alternate Asset Management, the company is headquartered in Chantilly, Virginia, and Trivandrum, India. It maintains a global footprint across 21 cities in 11 countries spanning critical geographies, including Japan, the USA, the Middle East, and South Africa. QBurst employs a diverse workforce of over 3,200 professionals.

The company’s comprehensive service portfolio anchors on five solution pillars viz. Digital Experience, Intelligent Enterprises, Product Engineering, Managed Agents, and Modernization. Strategic and technology partnerships with industry majors such as Microsoft, AWS, Salesforce, Google, Adobe, Pimcore, Creatio, and Strapi enable QBurst to deliver value-added services to its global client base.

QBurst was named a Contender in the IDC MarketScape: Worldwide Retail GenAI-Driven Product Discovery and Search Tools 2025-2026 Vendor Assessment (doc # US52989725, December 2025). Additionally, the 2025 Everest Group PEAK Matrix® positioned QBurst as a Major Contender in the Quality Engineering space. The company has been ranked among the fastest-growing technology firms across India and the Asia-Pacific region by Deloitte, Dun & Bradstreet, Statista, Economic Times, and Financial Times.

IDC Market Glance: Digital Engineering and Operational Technology Services, 4Q25, # US53142225, December 2025

IDC Market Glance: Loyalty in Retail, #US54421326, March 2026