Establishing a robust data governance and analytics framework to provide 360-degree visibility into the digital guest journey and revenue performance.
A global leader in the hospitality sector, providing premium lodging and vacation experiences across multiple international destinations.
The client lacked granular visibility into their booking funnel and suffered from data integrity issues, including bot-inflated metrics and unclassified marketing traffic.
QBurst partnered with a global hospitality brand to design and deploy a comprehensive web analytics framework using Adobe Analytics and Adobe Launch. The solution provides full-funnel visibility—from initial search to booking confirmation—integrating behavioral data with customer feedback from Qualtrics. By establishing a "Single Source of Truth," the platform delivers automated, leadership-ready insights into revenue trends, guest behavior, and site satisfaction.
A global hospitality giant whose digital platform serves as the primary engine for reservations and customer engagement. With properties spanning the globe, the client relies on high-concurrency web traffic to drive premium lodging and vacation sales.
The client’s existing analytics setup failed to provide the accuracy required for high-stakes executive decision-making.
We designed a measurement framework aligned with key business KPIs, translated into a detailed Solution Design Reference (SDR). We utilized Adobe Launch for full-funnel tagging to capture data points including room category, stay duration, and revenue.
The platform focuses on high-precision tracking and executive visibility:
Client Profile
Challenges
QBurst Solution
Technical Highlights
Impact
