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When personalization is the norm, retailers have to surpass the standard to deliver compelling brand interaction. With fitting skillset and years of experience, we help create rewarding customer experiences that are out of the ordinary.
Most retailers are playing catch-up with new platforms when actually they need to be channel agnostic. Customers demand satisfying experience irrespective of the platform with the flexibility to order anywhere, pick up anywhere, and ship anywhere. Build a single view of your customer and inventory data, leverage analytics to glean insights from data, and become a real-time organization.
The proliferation of social media has opened up convenient platforms for customers to express views on brands and merchants. Tune in to the social chatter to understand how your business is being perceived. Knowing the voice of the customer, you can effectively realign product and marketing strategies to meet their needs and expectations.
With offline traffic dropping, retailers must focus on making the in-store experience even more compelling. Integrated use of data analytics and mobile technologies can give you powerful solutions for proximity and micro-location marketing, personalized service, and sales assistance. Gear up to delight customers as they negotiate your aisles.
Gamification and customized retention programs can be great motivators to shoppers who crave for a more specialized and personal experience. Advanced recommendation systems make it easy to customize an entire shop based on individual preference. We can help you create such immersive brand experiences that foster long-term customer relationships.
Virtual shopping assistant redefines the in-store shopping experience.
Digital alternative to paper-based methods improves customer feedback management.
Single-product website expands to accommodate inventory from multiple retail outlets.
Merchants can glean valuable insights from their multifarious data with powerful data analytics. This paper explores five such applications of big data analysis in retail.