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Adobe Campaign Marketing Automation

Turbocharge your multichannel campaigns and transform lead conversion with Adobe Campaign, the industry-leading marketing automation software. Leave the solution development, complex customization, and campaign management to our Adobe Campaign experts.

Adobe Campaign Implementation and Management

Adobe Campaign Platform for Advanced Marketing Automation

Adobe Campaign is the solution to go for if you are considering augmenting your marketing automation capabilities. It outperforms other marketing automation tools in its capacity as a cross-channel marketing platform, including email marketing. With Adobe Campaign supported by powerful data analytics, you can successfully create highly personalized customer journeys, automate email marketing campaigns, and track all your campaigns across other channels.

Advanced Marketing Automation
Unified Customer View

Get up-to-date and unified information on your customers’ demographics, interactions, and transactions.

Targeted Segmentation

Engage your audience based on their needs, preferences, and behaviors on channels of their choice based on granular customer segmentation.

Personalized Campaigns

Take customer experience to the next level by personalizing everything from the sender, subject line to the text of your emails, push notifications, etc.

Cross-Channel Orchestration

Build and automate highly effective email marketing campaigns as well as cross-channel campaigns on a single marketing automation platform.

Email and Mobile Integration

Stay connected with customers via email and mobile. Adobe marketing solution allows you to natively build your campaigns for both channels.

Do More with Adobe Marketing Platform

Design and execute campaigns Orchestrate cross-channel campaigns Manage marketing resources
Manage offers Publish on social media Send transactional messages
Automate processes Create web pages and forms Create online polls
Manage email content Coordinate campaigns Manage customer response
Analyze data Customize reports Integrate with external solutions
Marketing Automation Company

Maximize the Value of Adobe Campaign Marketing Automation Software

Adobe Campaign is a powerhouse of a solution, but it is not exactly “plug and play.” While it doesn’t take much to get it up and running, for it to truly become a part of a winning marketing strategy, it demands serious groundwork, a rigorous analysis of your unique needs, and architecting a solution that aligns with those business needs.

Both business imperatives, as well as the technical nitty-gritty, must be addressed to unlock the full potential of Adobe Campaign marketing automation solution. It takes a team of visionary architects, veteran developers, and smart business practitioners to make it happen. This is where QBurst, with our senior marketing automation consultants, fits right in.

Our Engagement Model: Consult, Code, Execute.

Our engagement with clients spans three equally important phases: Consult, Code, Execute. You could either be totally new to automation or preparing to upgrade from a simpler marketing automation software, but the process followed is essentially the same.

Our Engagement Model
Consult

Consult

This is the discovery phase of our engagement. We elicit your needs and envision a high-level architecture of the solution.

Requirement Analysis

We start off with a systematic analysis of your requirements, problems, and opportunities for improvement. What challenges can the marketing automation tool resolve? What new challenges could it present? What specific features are called for? What level of integration would be required? These questions help to shape the scope of your project.

Readiness Assessment

We factor in your transformation readiness with respect to three key factors—people, technology infrastructure, and business processes. Do you have the necessary buy-in? What skill sets are available? What would be the cost of change? What support do you require? These are some of the questions that figure in our assessment.

Project Roadmap

How to implement Adobe Campaign marketing automation such that it makes a positive and measurable impact on ROI? This line of inquiry draws inputs from our analysis and discussions with key stakeholders and feeds into your project roadmap. Our project management expertise ensures that the entire process remains objective-oriented and time-bound.

High-Level Architecture

The architecturally significant requirements are captured into a high-level design of your solution. The model goes through several reviews and iterations to ascertain that all the requirements and risks are fully addressed. At the end of this step, you have a big picture of your marketing automation tool with all the business processes mapped out.

Code

Code

From concept to code—this is where our software engineering skills and domain expertise come into play.

Adobe Campaign Platform Setup and Integration

Setting up the environment, connection testing, configuring different areas of Adobe Campaign as per the solution design, and getting the data sources in order —with these first steps, we are ready for the next stage of implementation: workflow development.

Workflow Development

We build the technical workflows to update the customer table, which will form the mainstay of all your campaigns on the Adobe marketing automation platform. Coding for any complex functionalities is completed at this stage. Business workflows are created for campaigns across channels including email, app notifications, direct mail, and SMS.

End-to-End Testing

Once the development is complete, we carry out a series of tests: Unit tests to check whether every component has been developed as per the design and performance tests to check whether the developed tasks are executed in optimum time. End-to-end tests are carried out to ensure data flow in the Adobe marketing platform is smooth and error-free.

Data Import

Data is imported from all relevant sources (databases and other marketing automation tools) into Adobe Campaign before the system goes live. We set up the technical workflows to facilitate the transfer of all the requisite data and keep a check on its quality. Once the system goes live, the data is updated in real time or batches.

Release Support

Post-launch support is crucial to a smooth transition to Adobe marketing automation and this is ensured through our hypercare. Issues that emerge after go-live are thoroughly investigated and quickly resolved before they disrupt business. Once the system is stable, our IT operations team takes over to provide ongoing support for your team.

Execute

Execute

Implement targeted campaigns that maximize open and conversion rates

Building Campaigns

Lack of inhouse capability is not an impediment to building the type of campaigns you need. You can jumpstart any type of campaign with our highly skilled team of Adobe Campaign consultants. Following best practices and industry-proven methods reduces the implementation time and allows you to make more efficient use of the platform.

Campaign Analysis

Our expertise in a range of data analytics and visualization tools including Google Analytics, Tableau, and others is an advantage as it helps us evaluate your campaign performance at a more granular level. Marketing data analytics is important for rectifying shortcomings and optimizing your Adobe marketing campaigns for better lead generation.

Ongoing Business Support

You can avail our full range of services from system operations to business support or opt for individual services at any stage of implementing Adobe Campaign marketing automation. This includes removing hiccups that emerge after go live and realigning the system to new requirements as your business evolves.

Support Training

The Adobe Campaign platform is a formidable tool in your marketing technology stack. Regardless of whether you are building your solution from ground up or migrating campaigns from old marketing automation software, our support training services can get you up to speed for a smooth lift off in your marketing automation journey.

Consult

This is the discovery phase of our engagement. We elicit your needs and envision a high-level architecture of the solution.

Requirement Analysis

We start off with a systematic analysis of your requirements, problems, and opportunities for improvement. What challenges can the marketing automation tool resolve? What new challenges could it present? What specific features are called for? What level of integration would be required? These questions help to shape the scope of your project.

Readiness Assessment

We factor in your transformation readiness with respect to three key factors—people, technology infrastructure, and business processes. Do you have the necessary buy-in? What skill sets are available? What would be the cost of change? What support do you require? These are some of the questions that figure in our assessment.

Project Roadmap

How to implement Adobe Campaign marketing automation such that it makes a positive and measurable impact on ROI? This line of inquiry draws inputs from our analysis and discussions with key stakeholders and feeds into your project roadmap. Our project management expertise ensures that the entire process remains objective-oriented and time-bound.

High-Level Architecture

The architecturally significant requirements are captured into a high-level design of your solution. The model goes through several reviews and iterations to ascertain that all the requirements and risks are fully addressed. At the end of this step, you have a big picture of the solution with all the business processes mapped out.

Code

From concept to code—this is where our software engineering skills and domain expertise come into play.

Adobe Campaign Platform Setup and Integration

Setting up the environment, connection testing, configuring different areas of Adobe Campaign as per the solution design, and getting the data sources in order —with these first steps, we are ready for the next stage of implementation: workflow development.

Workflow Development

We build the technical workflows to update the customer table, which will form the mainstay of all your campaigns on the Adobe marketing automation platform. Coding for any complex functionalities is completed at this stage. Business workflows are created for campaigns across channels including email, app notifications, direct mail, and SMS.

End-to-End Testing

Once the development is complete, we carry out a series of tests: Unit tests to check whether every component has been developed as per the design and performance tests to check whether the developed tasks are executed in optimum time. End-to-end tests are carried out to ensure data flow in the Adobe marketing platform is smooth and error-free.

Data Import

Data is imported from all relevant sources (databases and other marketing automation tools) into Adobe Campaign before the system goes live. We set up the technical workflows to facilitate the transfer of all the requisite data and keep a check on its quality. Once the system goes live, the data is updated in real time or batches.

Release Support

Post-launch support is crucial to a smooth transition to Adobe marketing automation and this is ensured through our hypercare. Issues that emerge after go-live are thoroughly investigated and quickly resolved before they disrupt business. Once the system is stable, our IT operations team takes over to provide ongoing support for your team.

Execute

Implement targeted campaigns that maximize open and conversion rates.

Building Campaigns

Lack of inhouse capability is not an impediment to building the type of campaigns you need. You can jumpstart any type of campaign with our highly skilled team of Adobe Campaign consultants. Following best practices and industry-proven methods reduces the implementation time and allows you to make more efficient use of the platform.

Campaign Analysis

Our expertise in a range of data analytics and visualization tools including Google Analytics, Tableau, and others is an advantage as it helps us evaluate your campaign performance at a more granular level. Marketing data analytics is important for rectifying shortcomings and optimizing your Adobe marketing campaigns for better lead generation.

Ongoing Business Support

You can avail our full range of services from system operations to business support or opt for individual services at any stage of implementing Adobe Campaign marketing automation. This includes removing hiccups that emerge after go live and realigning the system to new requirements as your business evolves.

Support Training

The Adobe Campaign platform is a formidable tool in your marketing technology stack. Regardless of whether you are building your solution from ground up or migrating campaigns from old marketing automation software, our support training services can get you up to speed for a smooth lift off in your marketing automation journey.

We Have a Seasoned Team to Back You

Architects
Architectsto envision a high-level solution.
Developers
Developersto translate the concept to code.
Practitioners
Practitionersto deploy multifaceted campaigns.

Implementing Adobe marketing automation calls for a trifecta of skill sets. With our team of Adobe marketing consultants, which includes certified architects, developers, and business practitioners, you can be sure of a rewarding marketing automation journey.

Unleash the power of Adobe Campaign