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Adobe Experience Manager Upgrade for Financial Services Company

Project Overview

More and more businesses are investing in agile technologies to serve the needs of multichannel customers. Adobe Experience Manager (AEM) provides an easy-to-use interface for digital marketers to create, manage, and deliver engaging online experiences to promote brand image and drive demand across mobile, web, and social channels. We upgraded our client’s existing system from CQ 5.3 to AEM 5.6 and overhauled the entire framework. We built an environment capable of holding the previous CQ websites and supporting future developments of the web infrastructure. The upgrade to AEM 5.6 significantly increased functionality and reduced maintenance cost.

Business Requirement

The client wanted to redesign and relaunch their website with mobile-friendly features.

Our Solution

QBurst delivered a dynamic information and communication platform that greatly enhanced the usability of client’s web estate. We provided consultants for migration and development.

  • Customization of existing CMS modules and development of new functionalities.
  • Complete design and implementation of CQ5 templates and components.


The client’s system was upgraded to AEM 5.6 by first identifying all CQ 5.3 components. We rebuilt and redesigned all CQ 5.3 templates and components, and migrated the site content to AEM 5.6. Scalable components were incorporated keeping in mind future AEM versions. We delivered a framework as per AEM development standards.

The new digital platform was hosted on a JBoss server environment. The digital content could be easily modified using Digital Asset Management (DAM). The upgrade rendered all templates and components in the application responsive by default. This provided an instant platform for delivering new/modified content to users and customers, enabling targeted marketing campaigns.

Client Profile

The client is one of the leading integrated financial services providers in the world and among the largest coverage providers in property and casualty.


  • Single sign-on (SSO): SSO authentication to access multiple applications
  • News: Quickly launch brand-enriching updates with dynamic editing Community
  • Community and blogs: Build customer communities that engage and influence
  • Search for content and documents: Intuitive search and retrieval to reuse digital asset
  • Comments and reviews: Add comments in the context of a web page across sites
  • Workflows: Developed custom workflows for various processes
  • Personalization: Flexible authorization concept for a personalized information supply
  • Mobile-friendly responsive design


  • AEM 5.6
  • Java/J2EE
  • Spring
  • Apache Felix
  • Apache Sling
  • JCR
  • Maven
  • JBoss
  • JavaScript
  • AJAX
  • jQuery
  • Jenkins
  • Sonar
  • Apache Jackrabbit