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Online Jewelry Shop

  • jewellery shopper
  • jewellery shopper

Project Overview

QBurst developed a customer-focused jewelry website for the client that ensured a smooth and speedy shopping experience for their customers.

All the products were classified under different categories such as rings, earrings, bracelets, necklaces or pendants. Multiple filter and sort options were provided to enable shoppers to easily find what they were looking for. Each product had its own individual page with information on price, shipping and return policy, social sharing, and others. From the product pages, customers could add products to their shopping carts or save them to a wish list for future action. On the whole, the Ajax-based eCommerce application reduced customer waiting time and facilitated an easy checkout.


  • Currency and language switcher
  • Search engine-friendly layered navigation
  • Strong inventory management
  • Fully Ajaxified product filter, cart action, wish list, and checkout
  • Enhanced RMA (Return Merchandise Authorization)
  • Advanced permission management in admin to scale up the website with multiple stores
  • Newsletters, order confirmation and tracking - all compatible with MailChimp email marketing service
  • Multiple shipments per order and well-configured shipping table rates
  • Custom Search Engine integration
  • Improved contemporary design

Client Profile

With over 16,000 products to choose from, our client is a jewelry company offering a wide range of exclusively designed jewelry. Based in UK, their team works with jewelry designers from across the world and showcases some of their best products online.

Our Solution

The custom-built eCommerce system developed for the client included:

  • A customized integration of Magento shopping cart for improved product selection and purchase.
  • An Ajaxified checkout process for a speedy checkout.
  • Integration of PayPal’s Pro hosted solution to guarantee a seamless purchase flow.
  • Magmi integration for administrators to upload products in bulk.
  • Automatic synchronization of product listings with eBay and Amazon.
  • A WordPress blog for administrators to login directly from the blog page and publish blogs.


  • Magento 1.6.1
  • PHP 5 and above
  • jQuery, HTML/CSS, Prototype
  • MySQL